Beco and Aisle411 pair on beacon-driven shopper analytics tool

ST. LOUIS - Beco, a mobile platform that uses existing light fixtures and battery-free beacons to capture real-time location analytics, has partnered with Aisle411, the companies announced Wednesday. The partnership empowers retailers with a simple and cost effective way to measure shopper activity based on their in-store location and proximity to nearby products.

 

"Beco's location analytics and light-harvesting beacons make it possible for retailers to quickly realize their vision of indoor positioning today," stated Nathan Pettyjohn, CEO Aisle411. "Together we close the loop on the path-to-purchase by creating mobile attribution inside the store."

 

Unlike other beacon technology, that require ongoing battery maintenance and disposal, Beco's patent-pending energy-harvesting beacons leverage existing in-store lighting infrastructure as a means of beacon placement and unlimited energy, making it simple to deploy beacons at scale. Beco's mobile SDK and cloud-services enable retailer Apps with secure indoor positioning and location analytics. Aisle411 provides retailers the ability to further engage shoppers with in-store navigation, product search, and engagement, like special offers and coupons.

 

"Aisle411's ability to bring location relevancy to the shopping experience is a clear win for retailers," said Tom Zampini, CEO of Beco. "With Aisle411 already deployed in over 13,000 retail stores, together we are well positioned to accelerate the adoption of indoor positioning, location analytics, and all of the benefits that go with it."

 

Aisle411 and Beco are currently beta-testing the partnered technology across the U.S. and expect to scale the combined solution in the second quarter 2016.