BelVita boosts breakfast line with new flavors


EAST HANOVER, N.J. — Kraft Foods has added new flavors to a breakfast line marketed under its BelVita brand.

BelVita breakfast biscuits now are available chocolate and cinnamon brown sugar varieties. The current lineup includes blueberry, golden oat and apple cinnamon varieties.

"Research shows that Americans struggle to find the time to eat a nutritious breakfast. They are looking for easy ways to fit this important meal into their hectic mornings," Kraft Foods brand manager Pamela Goldberg said. "We are thrilled to introduce chocolate and cinnamon brown sugar BelVita breakfast flavors into the morning routine just as families are getting ready for the busy back-to-school season."

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