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BelVita launches omnichannel breakfast campaign

2/22/2016

EAST HANOVER, N.J. -- BelVita is launching a new Steady Morning Energy integrated campaign featuring several short films that poke fun at the different ways people use energy in the morning.


The campaign aims to showcase how belVita Breakfast Biscuits offer four hours of nutritious steady energy helps no matter what a morning might bring.


"We know our consumers are constantly on-the-go – whether it is to the gym, or just getting ready to look like they've been to the gym," said Jason Levine, vice president of marketing, Biscuits, Mondelēz International. "belVita Breakfast Biscuits are specially portioned in convenient, individual packs to enjoy as part of a balanced breakfast no matter what the morning brings."


With six original spots across TV, digital and social, advertising debuted on television and will extend to a variety of social media and digital channels starting. Additionally, beginning Feb. 29, belVita will bring samples and custom content to more than 2,500 gyms across the U.S. and Canada.


As part of the relationship that includes signage and digital content integration, more than 5 million samples of belVita Breakfast Biscuits will be extended to morning gym-goers across North America. As a brand that believes tasting is believing, belVita Breakfast Biscuits can't wait for a new audience to experience the breakfast biscuits' four hours of nutritious steady energy first-hand.


BelVita Crunchy Breakfast Biscuits are available in five flavors – Blueberry, Golden Oat, Cinnamon Brown Sugar, Chocolate and Cranberry Orange.


BelVita Soft Baked Breakfast Biscuits are available in four flavors – Mixed Berry, Oats & Chocolate, Banana Bread and Cinnamon – to satisfy any palate and can be enjoyed as part of a balanced breakfast with a serving of low-fat dairy and fruit.


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