Beneful celebrates launch of dog snacks line

4/5/2012

ST. LOUIS — Dog food brand Beneful has debuted a new line of dog snacks.


Beneful Baked Delights combines textures with fun flavor combinations to create a special snack experience dog owners can share with their four-legged friends, the company said. The line, which was launched in January, is being celebrated in a new Facebook campaign, Hug Your Dog Day, which will be held on Apr. 10.


As part of the campaign, the brand has tapped dog owner and "Modern Family" star Eric Stonestreet, who will be featured in a video that is housed on Beneful's Facebook page. What's more, savings coupons for Beneful Baked Delights will be made available to the first 12,000 people to post a "hug" photo, Facebook status update or tweet using the Beneful Hug Your Dog Day Facebook application on Apr. 10. An additional batch of 63,000 coupons will be made available once 25,000 cumulative "hugs" from around the Web, including special location check-ins and tagged Instagram photos, has been met.


"We know how much happiness dog owners get from hugging their four-legged best friends and we wanted to celebrate this with our first-ever virtual Hug Fest," said Katy Laciny, Beneful Baked Delights brand manager. "Our new dog snack line offers dog owners a new way to 'hug' their dogs with a special, everyday snacking experience."


Beneful Baked Delights have a suggested retail price of $3.99.

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