Betty Crocker shakes up baking aisle


MINNEAPOLIS — Betty Crocker has added new Shake-n-Pour desserts and cereal-flavored muffins to its portfolio.

Shake-n-Pour desserts are a simple and convenient way to create desserts, the company said. Users just add water to make such treats as chocolate brownies, confetti cupcake and chocolate cupcake. "We know that parents like to involve their kids in their daily activities including cooking and baking, especially if there is an easy way for them to feel like they’re helping," said Kim Francis, marketing manager for Betty Crocker baking mixes. "She loves the thought of baking with her kids but doesn't love the effort and mess that goes along with it. So when moms think of fun activities to do with their kids we want them to think about Shake-n-Pour."

Meanwhile, Betty Crocker's three new muffin mixes feature the great taste of kids' favorite cereals" Cocoa Puffs, Reese's Puffs and Cinnamon Toast Crunch. With a cereal strudel topping, the new muffins are portable and have 8 g or more of whole grain per serving. "Whether it’' for breakfast, snack time or dessert, these moms are always looking for foolproof ways to bring joy to their kids’ faces," Francis said.

Betty Crocker Shake-n-Pour desserts and cereal muffins are available in the baking aisle with a suggested retail price of $3.49 for both products.

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