B&G's Old London gets redesign

PARSIPPANY, N.J. — B&G Foods announced an overhaul to its melba toast brand, Old London. The relaunch features new packaging and flavors, and offers an easy approach to everyday eating, the company said. Old London also will offer the new Old London Melba Toasts Ancient Grains.



To help get the word out about the relaunch, the brand partnered with New York Times bestselling author Lisa Lillien to showcase the snack's versatility. Lillien is the founder behind Hungry-Girl.com, a daily email service that offers diet-friendly recipes, among other content.



Old London Melba is available at retailers nationwide.