Bic introduces new 4-color pen with stylus

SHELTON, CONN. -- The BIC 4-Color Pen is getting an upgrade in 2016 with the newest addition to the 4-Color portfolio: the BIC 4-Color Stylus and Pen.

The product features a pen with BIC’s four classic ink colors – red, green, blue and black – on one end and a lightweight stylus on the other.

Launched in 1970, the BIC 4-Color Pen is one-of-a-kind, providing consumers with the ability to choose from four ink colors with the click of a button.

“Techies and traditionalists alike will appreciate the new BIC 4-Color Pen,” said Susan Lanzarotto, Director, Stationery Marketing, BIC Consumer Products USA. “Not only will users carry four pens in one, but they will be able to use smartphones and tablets streak-free with the lightweight stylus.”

The product joins BIC’s other stylus offerings, which includes the BIC Tech 2-in-1 Stylus and Pen and the BIC Cristal Stylus and Pen.

Features of the BIC 4-Color Stylus and Pen include:

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  Dual-functionality, with a 4-Color ball pen and stylus in one


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  Four ink colors: red, blue, black, and green


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  Grip for added comfort


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  Lightweight stylus for capacitive touchscreen devices, including tablets and smartphones


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  Stylus easily glides across screens providing fingerprint-free precision and control

BIC 4-Color Stylus and Pen is available in a 1-pack with a suggested retail price of $5.49.