BIC lighters prepares for zombie apocalypse with limited-edition walking dead lighters
SHELTON, Conn. — BIC — a producer of stationery products, lighters and shavers — announced the launch of a new special edition lighter series, which feature designs from AMC's popular show, "The Walking Dead."
The series contains eight lighters, which feature various images of zombies and show's logo. "The Walking Dead" is the highest-rated show on television among adults ages 18 years to 49 years, with 22.3 million viewers tuning in for the premiere of the show's fifth season, according to Nielsen Media Research.
“AMC’s 'The Walking Dead' is television’s most popular show, and we’re thrilled to be able to offer officially licensed BIC Walking Dead Special Edition Series Lighters to retailers,” said Keith Last, brand manager, lighters, BIC consumer products USA. “The fan base for The Walking Dead is incredibly engaged, and consumers are sure to seek out this series at retail in order to show off their loyalty to the show and its characters.”
The lighters will be available this month for a suggested retail price of $1.89 for each lighter.