Bic re-invents highlighter with new Brite Liner Highlighter Tape

SHELTON, CT. — Bic Consumer Products, a distributor of stationary products, lighters and shavers, announced today a new highlighter tape, the first to hit the market, according to the company.

Bic Brite Liner Highlighter Tape is a bright fluorescent tape that can be used to highlight documents without bleeding through paper. It also erases easily, making it convenient to use on textbooks, magazines, newspapers and other important documents.

“The innovative Bic Brite Liner Highlighter Tape is a unique product that offers consumers a new way to conveniently highlight documents and it provides the ability to erase after use! The Bic Brite Liner Highlighter Tape is available in the two most popular highlighter colors, pink and yellow, and is perfect for use at school, at home and at the office,” said Michael Frazier, senior associate brand manager of stationery for BIC USA.

The Bic Brite Liner Highlighter Tape is available in a one-pack with a suggested retail price of under $3.00 and in a two-pack with a SRP of under $5.00.

Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.