FAIRFIELD, N.J. - Mironova Labs on Thursday launched MironovaEGT+, a dietary supplement to support healthy cardiovascular functioning. MironovaEGT+ contains ergothioneine, a super antioxidant that supports heart health by preventing oxidative stress.
Mironova Labs is teaming with celebrity trainer Dolvett Quince, of the “The Biggest Loser,” to introduce “Get to the CORE,” a nationwide campaign that challenges America to “Dust the Rust Off” anything standing in the way of better heart health.
“Your heart is at the core of a healthy body. But many Americans are letting oxidative stress literally rust and damage their hearts,” Quince said. “That’s why I am proud to partner with Mironova Labs to motivate America to take action this New Year and ‘dust the rust off’ their gym equipment, running shoes and especially their hearts by committing to a good diet and taking a daily ergothioneine supplement like MironovaEGT+.”
As part of the campaign, Dolvett has developed a “Get to the CORE” toolkit available at
mironova.com. In addition, those who post a photo or video of themselves getting heart healthy on their Twitter or Instagram account, or on the MironovaEGT+ Facebook page, using hashtag #DustTheRustOff will be entered for a chance to win a free one-month supply of MironovaEGT+. Five winners will be announced every week from January to June 2016.
“MironovaEGT+ is truly a breakthrough product for cardiovascular health. Until now, no one has been able to offer a high concentration of the super antioxidant ergothioneine at a price affordable for everyday use,” said Debra Dowd, chief marketing officer, Mironova Labs. “The Center for Disease Control states that 60% of Americans – almost two out of three – are not physically active at government-recommended levels. We are thrilled to partner with The Biggest Loser’s Dolvett Quince to launch MironovaEGT+ and encourage people across America to ‘dust the rust off’ their hearts.”