Blue-Emu to launch first lidocaine patch available over the counter: Lidocare

BRISTOL, Tenn.  — NFI Consumer Products, the makers of BLUE-EMU^®, announced the U.S. launch of LIDOCARE™ (4% lidocaine), the first lidocaine patch to be offered on OTC shelves and the only lidocaine patch that is water-free. First shipments of Lidocare™ have been executed and the product will be available at CVS and Walgreens stores nationwide in April/May, with additional retailers adding distribution later in the year.

 

“This product launch demonstrates the versatility that NFI and Blue-Emu^® can offer our consumers. We have shown our commitment to support our brands with media and in-store marketing with the Blue-Emu^® line and we will continue dedication with our Lidocare™ launch.” Susan Gregory, NFI Consumer Products CEO.

 

Protected by patent pending technology, Lidocare™ will be the ONLY water-free lidocaine pain relief patch available to consumers. Lidocare™ will provide up to 8 hours of relief and is ultra-flexible, odor-free and due to the lack of water used, sweat resistant. All Lidocare™ patches are manufactured and packaged in the USA.