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Bounty launches 'messy' campaign with Kristin Cavallari


CINCINNATI -- Bounty paper towels has teamed up with mother, designer and author Kristin Cavallari to share some fuss-free ways to clean up life's inevitable messes.

Kristin, whose daughter Saylor turns 1 this November, will join Bounty in hosting a first birthday bash in New York City complete with the popular, and messy, cake smash. At the event, she will share tips for themed party ideas, kid-friendly snack recipes and DIY crafts. Guests will be invited to decorate their own smash cakes and because Bounty absorbs messes quickly, they can focus on enjoying the moment, rather than the mess that comes with it.

“At Bounty, we understand the significance of life's ‘first’ moments. From a first home to a first birthday, we want to help people spend more time enjoying the moment and less time worrying about messes,” said Jacques Hagopian, Bounty brand director, Procter & Gamble. “Because Bounty is a more absorbent paper towel that tackles messes quickly, people can enjoy more firsts with every roll.”

With two boys and one girl under the age of 5, Kristin knows just how messy those milestone moments and everyday firsts can be when raising kids.

“I’m a mom to three amazing little kids so life is messy, especially when the kids are trying something new for the first time,” said Cavallari. “Our house is stocked with Bounty because it is the only paper towel I rely on to quickly clean up the food splats, water spills and messy fingerprints that come with having kids. This way I can enjoy the moment and not fixate on the mess.”

Bounty paper towels are sold at retailers nationwide.

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