Bravado, The Bridge Direct to create Justin Bieber dolls

NEW YORK A world's leading global music merchandising company and a global children's consumer products sourcing and supply chain management company will team up to create an exclusive line of collectible dolls, singing dolls, toys and plush based on pop star Justin Bieber.

The Bridge Direct's new Justin Bieber toy line will debut holiday 2010 with:

• The JB Style collection figures for a suggested retail price of $17.99;


• Justin Bieber music video collection singing figures for $27.99 that each "sing" a portion of one of Bieber's most popular hit songs and come with fun accessories;


• In-concert microphones ($14.99) that play two of Bieber's hit songs with cool sound effects; and


• The cuddly and collectible Signature Plush ($7.99).

"We're thrilled to be working with Bravado to create authentic products that Justin's millions of fans will surely love," said Jay Foreman, president and CEO of The Bridge. "My experience with celebrity-themed toys based on hugely popular musical artists like the Spice Girls, Britney Spears and Disney's Hannah Montana has given me the ability to bring these must-have products to market for fans just in time for the holiday gift-giving season."