Brawny teams up with Wounded Warrior Project for new campaign

ATLANTA — Brawny has launched a national campaign and partnership with Wounded Warrior Project to help support and raise awareness of the needs of injured service members and their families across the nation.

The Brawny "Support Our Heroes" campaign, which runs through Dec. 31, features a marketing campaign, including television and print advertisements and digital elements, as well as special Brawny paper towel packaging highlighting Wounded Warrior stories at participating retailers. As part of the campaign, Georgia-Pacific (the maker of Brawny paper towels) is making a direct donation of $250,000 to WWP. What's more, to raise awareness for the cause, the brand will donate $1 up to an additional $250,000 for those who shares a "thank you" note on the Brawny Towels Facebook page, "likes" Brawny Towels on Facebook, or texts THANKS to 272969 between now and Dec. 31.

"Overcoming the physical and emotional challenges of adjusting to life post-war is a test of strength every injured service member and their family face on a daily basis. The Brawny brand could not be prouder to support such a worthy cause," Brawny director of marketing Lanier Thomas said. "By offering our consumers a number of ways to get involved and share their thanks, we hope to raise awareness of the needs of injured service members and their families and demonstrate support for our men and women in uniform who have given so much."