Brian Murphy joins DunnhumbyUSA

CINCINNATI — DunnhumbyUSA has appointed a new VP business development.

The company said Brian Murphy will be responsible in leading its growth with retail partners in consumer markets, adding that Murphy's role "is instrumental in aligning business objectives and strategy to build measurable and sustainable value as DunnhumbyUSA expands its retail footprint into industry verticals such as apparel, beauty and food service."

Murphy joins DunnhumbyUSA from SBC Advertising, a leading retail advertising agency in Columbus, Ohio.