Brush Buddies, Shopkins to create line of oral care products

FONTANA, Calif. — Brush Buddies announced Thursday that it added Shopkins, a collectible line of grocery-themed characters from Moose Toys, to its line of character-based oral care products for kids. 

The new collection will feature Shopkins characters, including Kooky Cookie, Apple Blossom and Strawberry Kiss, on powered and manual toothbrushes, travel kits, light up brushes, singing brushes, bandages, hand sanitizers and face tissues.

"Shopkins is one of the most exciting and fastest growing brands out there," CEO of Brush Buddies Anish Patel said. "We're excited to add these fun loving characters to our portfolio of licensed products and look forward to bringing them into the toothbrush aisle in the supermarket and beyond."

The BPA-free brushes feature long-lasting bristles.