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Brush Buddies, Smurfs to educate children on proper brushing with new toothbrush line


FONTANA, Calif. — Oral care brand Brush Buddies is expanding its line of licensed toothbrushes with the launch of the new Brush Buddies Smurfs Poppin' toothbrushes, Brush Buddies Smurfs Talking Toothbrushes and Brush Buddies Smurfs manual toothbrushes.

To develop the new brushes, Brush Buddies partnered with Sony Pictures Consumer Products in anticipation of Columbia Pictures/Sony Pictures Animation's release of “The Smurfs 2” in theaters July 31. 

Brush Buddies Smurfs Talking is a line of educational talking timer toothbrushes. Dentists and hygienists recommend that children brush for two minutes. With this in mind, a push of a button will start the audio that educates the child on how to brush for the full two minutes. The personalities of Papa Smurf and Smurfette come through with their unique Smurf voices guiding children to brush each section of their teeth, starting with their upper teeth then switching to their lower teeth after the first minute, and finally ending the sequence by letting them know they have done a great job.

Brush Buddies Smurfs Poppin' is a line of pop-up action toothbrushes in the shape of Papa Smurf and Smurfette. Their heads are made of soft rubber, which functions as a protective toothbrush cap.  In addition, children can push on the Smurfs' belly buttons to activate a spring-loaded mechanism that makes the brush extend and "pop-up" out of the body. When the head is removed, it reveals the toothbrush bristles for brushing.

The Poppin' and Talking line is designed with safety features in mind for children ages 2 to 11 years-old. The products are BPA free with soft DuPont Tynex Bristles and designed with an ergonomic handle that easily fits a child's hands.


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