Busch brand plays up hunting season with redesign
ST. LOUIS — Busch announced a package redesign as well as a chance to win a hunting getaway. The 2014 Busch Hunting can features hunting graphics — including silhouettes of deer, elk and duck — over Busch's signature "blaze orange" background.
The packaging will include 60,000 random, special-edition "Trophy Cans," which consumers can then use to enter the "Hunt Down A Trophy Can" contest and have the chance to win prizes, including a hunting vacation. After finding the special-eiditon Trophy Can, consumers can capture a photo with the can and upload it through the brand's Facebook page or on Busch.com. Each week, the two most creative submissions will be selected; winners will be rewarded with hunting equipment prizes.
"For the past several years, we've had a great time playing around with the packaging designs during hunting season to celebrate our loyal drinkers who are avid outdoorsmen and have a passion for hunting," said Edison Yu, VP of value brands at Anheuser-Busch. "New this year, we're giving our fans a chance to win an incredible hunting trip that will be the envy of everyone else at deer camp."
All weekly winners will be entered to win a paid hunting trip at Deer Creek Lodge in Sebree, Ky.