Bye-bye greeting cards? Facebook debuts birthday cam

NEW YORK -- Soon there may be fewer consumers walking in to drug stores looking to buy a greeting card, if Facebook has its way.

That's because the social media giant has introduced a "birthday video cam" function that lets you record a video message to send to your loved one. 

According to CNET, there's no mystery as to why the Menlo Park, Calif.-based company is introducing the new function. Birthday greetings are some of the most popular types of posts for its 1.6 billion users. In fact, more than 100 million birthday greetings were sent in January alone, up 60% from the same time two years ago.

To read more about Facebook's new "virtual birthday card," click here.