Cadbury Adams unveils reformulated Halls Plus

PARSIPPANY, N.J. Cadbury Adams showcased its new Halls Plus formulation, a new and improved reformulation of the top-three base flavors — cherry, honey-lemon and menthol. Halls Plus provides cough relief with a soothing syrup center.

In recent news, Cadbury recently tapped into EyeCurve, patent-pending cardboard advertisements developed by StoreBoard Media and placed at security pedestals near the entrances of chain drug stores, to promote its Halls Naturals and Halls throat lozenges through the cough-cold season.

StoreBoard Media featured the Halls branded pedestal wraps in more than 3,000 retail locations, including 2,600 CVS/pharmacy stores, Duane Reade and 182 Jewel-Osco supermarkets. 

The campaign ran through Jan. 25 in 10 major media markets.