CallingAllTypes.com to serve as online diabetes health movement

BOSTON — An online social health initiative for people with Type 1 and Type 2 diabetes will make its debut in honor of American Diabetes Month in November.

CallingAllTypes.com encourages people with Type 1 and Type 2 diabetes to become active members of online health communities so they can continue to share, learn and benefit from peer-to-peer interaction. The website is sponsored by healthcare communications company and patient advocacy organization BBK Worldwide, online health data sharing platform PatientsLikeMe and the American Diabetes Association.

"We have created a one-stop rallying point for people with Type 1 and Type 2 diabetes to tell their stories," BBK Worldwide founding principal Bonnie Brescia said. "Awareness is the first step toward social change. And without public and private understanding of the devastating effect of this condition, we are in a weakened position to do anything about it. This makes social media the obvious choice to facilitate this type of change."

PatientsLikeMe cofounder Ben Heywood added, "We've seen first-hand, when patients become empowered through online peer interaction, they take control of their conditions and improve their outcomes."

Interested in this topic? Sign up for our weekly Retail Health Provider e-newsletter.