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Cartwheel, 1010data partner to bring shopper data to retailers


MORRISTOWN, N.J. Cartwheel, a developer of shopper-based marketing programs, has partnered with 1010data, a data management platform, to deliver shopper data processing and storage capability for retailers to better utilize their shopper data to increase sales.

1010data, which currently provides data processing support to such companies as Goldman Sachs and JP Morgan Chase, offers high–performance, web–based service for analyzing and managing large volumes of data, allowing for a more cost-effective data utilization for Cartwheel.

“At Cartwheel, we have spent the last four years developing an in depth understanding of how to look at, and use, retailer shopper data. Along the way we realized the importance of having the right data processing technology. We believe we have found it with 1010data,” said Larry Aronson, president and chief executive officer of Cartwheel.

1010data recently branched out from the financial sector, providing services for retailers Pathmark and Drug Fair and CPG giant Procter & Gamble. “At Drug Fair, we made a decision to launch a loyalty program in early 2007. We selected Cartwheel and 1010data as our partners in that effort,” said chief executive officer Tim LaBeau. “Since making that decision we have successfully launched the We Care program and have begun to use our shopper data and the analysis provided by Cartwheel to influence key marketing decisions.”

“[1010data’s] technology allows us to work with large volumes of data easily and without significant set-up time or expense,” Aronson stated. “This positions us to measurably improve the business results that our retail clients can generate from their shopper information,”

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