Catalina names chief data officer


ST. PETERSBURG, Fla. — Personalized digital media company Catalina has announced the appointment of Dak Liyanearachchi as chief data officer of the global business.

In this role, Liyanearachchi will oversee Catalina’s insights and analytics group, leveraging the database of shopper purchase history to provide unique insight into consumer behavior. Using Catalina’s data and insights, Liyanearachchi and his team will execute high-ROI omnichannel campaigns for retail and brand customers globally.

“Dak’s keen understanding of data in the CPG market gives him the tools to help our clients problem solve and make better business decisions,” stated Jamie Egasti, CEO of Catalina. “He is unmatched in his ability to uncover consumer insights through data and analytics to enable true omnichannel delivery for CPG retailers and brands.”

Prior to his role as chief data officer, Liyanearachchi served as SVP of global data and analytics for Catalina. In the five years since joining the company, he has been responsible for developing Catalina’s U.K. business through data innovation. Prior to Catalina, Liyanearachchi worked at dunnhumby as global business development director and at LBM Direct Marketing Ltd, now part of Convergys, as director.

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