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Catalina names Tom Corley to key leadership role


ST. PETERSBURG, Fla. — Shopper intelligence and personalized digital media company Catalina on Monday named a longtime CPG veteran to a key position. The company named Tom Corley, who has held leadership positions at Acosta and Kraft Foods, its global chief retail officer and president of U.S. retail. In his new role, Corley will oversee Catalina’s U.S. retail business and provide additional leadership to its retail market teams in Europe and Japan. 

"We are excited to welcome Tom to our leadership team," Catalina CEO Andy Heyman said. "Catalina is focused on expanding our capabilities and value proposition to help retailers efficiently grow and meet the opportunities of a fast-changing marketplace. Tom brings a fresh perspective to those efforts and a deep understanding of how to drive win-win relationships between CPG manufacturers and retailers given his extensive experience working with both parts of our network."

Corley’s background includes nearly 30 years in senior leadership positions at Kraft Foods, including such roles as EVP, president of sales and foodservice. Before joining Catalina, he was COO Acosta, which provides sales, marketing and retail solutions for CPG companies and retailers.

"Catalina is creating exciting new opportunities for retailers to connect with shoppers to build loyalty and engagement,” Catalina global go-to-market president Todd Morris said. "Tom is the right person to drive those innovations forward and build even deeper partnerships with our retailers."

Currently, Catalina reaches more than 528 million shoppers with personalized digital and in-store marketing solutions for retailers and CPG brands across more than 53,000 stores globally. The company’s shopper analytics are driven by a 150-person team, and it is investing in innovations to build value for retailers and their shoppers, Catalina said.

"I am excited about the value Catalina delivers to its customers and in the investments it continues to make in advancing its technology to drive shopper intelligence for retailers," Corley said. "Catalina has an unparalleled opportunity to broaden the importance it plays for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week."

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