C&D bridges latest pregnancy test kit launch to mobile platform

 

 

EWING, N.J. – Church & Dwight on Wednesday announced the launch of First Response Pregnancy PRO Digital Pregnancy Test & App Access – their latest innovation and the first and only Bluetooth Smart-enabled pregnancy test on the market, the company stated. First Response Pregnancy PRO connects to a woman’s smart device through a mobile application. Once synced, the app provides her with pregnancy-related content only available with Pregnancy PRO, and delivers a personalized user experience throughout her entire pregnancy journey.

 

“We are thrilled to be unveiling the next generation of in-home pregnancy testing on a stage like CES, where so many technological advancements have made their debut,” stated Stacey Feldman, VP marketing, Church & Dwight. “With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey.”

 

The new Pregnancy PRO Digital Pregnancy Test & App Access is designed with technology developed by Church & Dwight and connectivity powered by Qualcomm Life, a subsidiary of Qualcomm Incorporated, a leader in 3G, 4G and next-generation wireless technologies. 

 

The product provides a unique, digital testing experience for women, aimed at helping to reduce stress throughout the testing process and the app offers an action plan based on the user’s test result. With half of all smart phone users predicted to download mobile health apps by 2017, and 64% of pregnant women using their smart phones to access health information, the makers of First Response seek to meet this growing need with the innovative technology that Pregnancy PRO provides.