Cellyspace.com enables consumers to recieve product-specific text messages from retailers

BOSTON Shoppers at retail stores may soon start receiving messages from stores where they shop, thanks to a new application from Skycore, a company that develops multimedia messaging services.

Retailers and brands will be able to market to customers by sending multimedia coupons, product reviews and other content to their cell phones while they’re in the stores through Skycore’s point-of-purchase application on Cellyspace.com.

In a typical implementation, customers would type in a keyword for a product and receive an automated message about it in their text-message inboxes. Markets would create the messages using Cellyspace’s online composition tool, with up to eight slides of images, audio or video and 4,000 characters of text.

Cellyspace is an online service and does not require a contract or special infrastructure to use. Instead, marketers pay 20 cents per message.