LEBANON, Pa. — Reckitt Benckiser this fall launched Cepacol Sensations, pictured here in a CVS, for those consumers looking for sensational relief to help soothe their sore throat irritation. The product line contains a lower amount of numbing medication than Cepacol Maximum Strength products, but the three variants relieve sore throat pain and provide either an instantly cooling, warming or refreshing sensation.