Cereal declines

Cereal sales are suffering as consumers resist rising prices and increasingly turn to other options, such as yogurt or frozen foods. The category also is taking a hit from an expanding menu of value-priced, on-the-go options offered by quick-serve restaurants.

Faced with higher costs of raw materials, manufacturers have been forced to pass the increases along to consumers, and it has hurt sales. Cereals with the healthiest profiles, such as granola, are one strong category segment.

The article above is part of the DSN Category Review Series. For the complete Cereal Sell-Through Report, including extensive charts, data and more analysis, click here.