Cetaphil unveils first fully integrated marketing campaign

FORT WORTH, Texas — Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.



The Gentle Power campaign, created by the brand's new agency of record Cramer-Krasselt, highlights the Cetaphil product formulations that are both gentle and effective for all skin types. The TV, print and digital advertisements focus on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.



The Cetaphil brand's first fully integrated consumer marketing campaign includes all aspects of communication including traditional media, social media, e-commerce and media planning. The new consumer-focused strategy will be a significant step-change in the Cetaphil brand's marketing efforts, which have historically relied primarily on dermatologist recommendations to patients.