CEW names best beauty products of the year


NEW YORK — Cosmetic Executive Women recently recognized the most innovative beauty products of the year at the 18th Annual CEW Beauty Insiders’ Choice Awards.

The award-winning products ranged across 29 categories, including cosmetics, hair care, skin care and the newly added nail category. There were more than 625 entries and146 finalists.

The CEW Beauty Awards is the only awards program where the winners are determined exclusively by beauty industry professionals. More than 4,600 CEW members selected the winners.

“When it comes to buying beauty products, women are looking for proven performance and claims they can trust,” stated Carlotta Jacobson, CEW president. “The CEW Beauty Awards seal helps consumers cut through the clutter so they can make an informed decision about the best products in the marketplace. A CEW Beauty Award-winning product signifies the ultimate endorsement from beauty industry insiders, providing the peace of mind the customer needs.”

In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Supergoop.

The CEW Best Seller Award recognizes the product categories with the most growth in sales and the best-selling product in that category for both mass and department stores. Winners are based on retail sales data from SymphonyIRI and the NPD Group. This year’s winner was Sally Hansen Salon Effects real nail polish strips for mass and Lancôme Visionnaire [LR 2412] advanced skin corrector for department stores.

This marks the first year for the CEW nail product category. The award was created based on the strength of the nail category in the marketplace. This year’s winning product was Sally Hansen Salon Effects real nail polish strips.

Also new this year, CEW invited top beauty bloggers and online beauty thought leaders to present at this year’s CEW Beauty Awards.

The 2012 CEW Beauty Awards winners are:


  • Bath and Body mass

    • Burt’s Bees Richly Replenishing Cocoa & Cupuaçu Butters body lotion

  • Bath and Body prestige

    • Shiseido Cosmetics America replenishing body cream


  • Acne treatment

    • Kate Somerville Skin Care 24-hour Pimple Punisher

  • Anti-aging mass

    • L’Oréal Paris Youth Code Serum Intense

  • Anti-aging prestige

    • Shiseido Cosmetics America Future Solution LX ultimate regenerating serum

  • Cleanser and scrub

    • Fresh Sugar lip polish

  • Eye treatment mass

    • Garnier Ultra-lift anti-wrinkle eye roller

  • Eye treatment prestige

    • Estée Lauder Idealist cooling eye illuminator

  • Moisturizer mass

    • RoC Multi Correxion® Lift anti-gravity day moisturizer with SPF 30

  • Moisturizer prestige

    • StriVectin TL tightening neck cream


  • Hair care product

    • Ojon Instant Restorative hair serum

  • Hair coloring product

    • Rita Hazan Salon temporary color root concealer

  • Hair styling product

    • Bumble and bumble Bb. Texture Hair(un)dressing crème


  • Eye product mass

    • L’Oréal Paris Voluminous False Fiber Lashes mascara

  • Eye product prestige

    • Clinique Bottom Lash mascara

  • Face product mass

    • Maybelline Instant Age Rewind Eraser Dark Circles Treatment concealer

  • Face product prestige

    • Smashbox Cosmetics Photo Finish hydrating foundation primer

  • Lip product mass

    • Covergirl Blast Flipstick

  • Lip product prestige

    • Fresh Sugar Passion tinted lip treatment SPF 15


  • Sally Hansen Salon Effects real nail polish strips


  • Lab Series Skincare for Men Max LS overnight renewal serum


  • Men's scent

    • John Varvatos Fragrance and Skincare Star USA

  • Women's scent mass

    • Coty Beauty Heidi Klum Shine

  • Women's scent prestige

    • Prada Candy Eau de Parfum spray


  • Neutrogena Corp. wet skin sunblock spray SPF 50


  • Supergoop!


  • Neutrogena Corp. Naturals Purifying facial cleanser

    *sponsored by Givaudan and vetted by The Natural Step


  • Mass product

    • Sally Hansen Salon Effects real nail polish strips

  • Prestige product

    • Lancôme Visionnaire [LR 2412] advanced skin corrector

CEW continues to help catalyze sales of the winning products by highlighting them through national retail partnerships with CVS/pharmacy, QVC, Beauty Bar and HauteLook. Throughout the year, the 2012 Beauty Award Winners will display the winners’ seal and will be showcased with custom promotions in store, online and on TV. In addition, a gift box of finalist and winning products will be co-branded with Beauty Bar, allowing consumers to try some of the new products.

The 2012 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, QVC, Kotex, Beauty Inc, Arcade Marketing, HauteLook, HBA Global Expo, RPG, MaCher, Albéa, Rpr Marketing Communications, Restylane, Script to Screen, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media Network, Proof Seven and WWD. Categories are defined by NPD and votes are tabulated by Ernst & Young.

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