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Characters from 'Star Wars' and 'Frozen' get starring roles in new Jelly Belly collections

5/16/2014

FAIRFIELD, Calif. — Jelly Belly Candy Co. is giving consumers a mix of whimsical fantasy and iconic sci-fi with its latest additions, which includes two of Hollywood's biggest blockbuster films — "Star Wars" and "Frozen."



The Star Wars collection contains three 1-oz. bags and a 2.8-oz. Grab & Go bag, and each bag is filled with a "galaxy mix" of Jelly Bell beans. The mix is comprised of: Sparkling Berry Blue, Sparkling Blueberry, Sparkling Green Apple, Sparkling Sour Apple and new flavors Sparkling Grape Soda, Sparkling Wild Blackberry and Sparkling Island Punch.






The 1-oz. bag features images of a Stormtrooper, Darth Vader and Yoda. Consumers looking for more galactic flair can choose the 2.8-oz Grab & Go, which features the iconic Darth Vader (wielding a red lightsaber, of course). Both 1-oz. and 2.8-oz. bags are available beginning June 2014.



The Frozen collection, modeled after Disney's recent hit animated film, contains an Icicle mix and includes flavors like: Sparkling Berry Blue, Sparkling Blueberry, Sparkling Cream Soda and the new Sparkling Grape Soda flavors. The 1-oz. bags, available to retailers in June, feature Queen Elsa, Princess Anna and Olaf the snowman. The 2.8-oz. Grab & Go bag features the three aforementioned characters linking arms. The Grab & Go bag is available beginning in July.





The company also announced a Frozen gift bag, which comes in a shimmering periwinkle-colored packaging and features the three main characters. The gift bag is filled with 7.5-oz of the Icicle mix and is available in August.

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