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Charmin takes on Times Square for National Toilet Paper Day


CINCINNATI — In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.

“It takes a lot of confidence to stand here in my underwear everyday and I only trust Charmin Ultra Strong to help keep my whities tidy,” said the Naked Cowboy. “I’m excited to partner with Charmin, on National Toilet Paper Day, and support their overall mission to help keep everyone’s whities tidy.”

In addition to his distribution duties, the Naked Cowboy will use his famous guitar to sing Charmin-themed songs. The brand will give away Ultra Strong, Ultra Soft and Basic toilet paper rolls via the Charmin Dump Truck. Charmin will share and engage with fans throughout the day via social media at and on Twitter, @Charmin.

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