Cheetos brand announces Halloween-inspired snack

Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub.  

 

The limited-edition bag of snacks features skeleton-shaped Cheetos treats. The 8-oz bag retails for $3.49. The new treat joins last season's multipacks of treat-size Cheetos Crunch snack bags with glow-in-the-dark packaging. The 30-count, 0.65-oz bags carry a suggested retail price of $5.00. 

 

"Halloween is our time to shine, and it's Chester Cheetah's job to add the flavor each year," said Jeff Klein, vice president of marketing for Frito-Lay. "This year, we're blowing out the treats and tricks, delivering a little bit of fun in every bag and giving families the opportunity to release some seasonal mischief; proving once again that Chester Cheetah really is the king of Halloween."

 

The brand also announced a revamped CheetosHalloween.com, which  encourages consumers to share the playful spirit of Halloween, which includes a way to digitally prank friends and family members. Project TP — a partnership with Google Maps, Google Earth and Google Maps Street View — lets consumers toilet-paper any structure around the world by entering a street address. Fans also have a chance to with gift cards or cash by completing a TP mission and entering a unique code from their product purchases. 

 

A Twitter challenge and "ghostery" store pranks also are on the Halloween checklist at  CheetosHalloween.com. The brand will introduce a 15-second television spot called "Hatchet Jim" to further add to the spooky vibe.