CHI, Miss Universe Organization create hair care line

NEW YORK —The Miss Universe Organization and Farouk Systems have partnered to create the first hair care line together, named Miss Universe Style Illuminate by CHI. The line will hit shelves April 22 and be exclusively sold at Ulta Beauty. 



Miss Universe Style Illuminate by CHI was produced with key ingredients that allow women to rework and mold several styles in one day, the companies stated. A specially formulated blend of vitamins and oils, including moringa and macadamia, enhance volume to provide hold without product buildup, and contain anti-oxidants to make hair smooth and shiny.



"CHI has been a sponsor of the pageant since 2005, providing hair care and styling needs to contestants representing nearly 90 different countries, all with very different hair types," said Paula Shugart, president of the Miss Universe Organization. "No matter the hair type, CHI consistently delivers flawless, high quality professional care to the women who compete, allowing each of them to shine on stage," Shugart said.



The Miss Universe Style Illuminate by CHI consists of six products: Restage Dry Shampoo, Work Your Style Flexible Hair, Rock Your Crown Firm Hair Spray, Set the Stage Blow Dry Spray, Spotlight Shine Spray and Moringa & Macadamia Oil.



The Miss Universe by CHI tool collection consists of four devices: Professional Hair Dryer with 1800 watts of powerful airflow, Titanium Hairstyling Iron, Titanium Volumizing Iron and 1 ¼ Titanium Curling Iron.