Chill out

IRVING, Texas — Unwind from the grind. That’s the tagline iChill Beverages is using to compel consumers to pick up its iChill relaxation shot, the yin to 5-Hour Energy’s yang.


If sales of 5-Hour Energy, or any energy shot for that matter, are any indicator, sales executives at iChill Beverages won’t be “chillaxing” anytime soon. Across the single-shot category, sales are up 37.7% to $189.7 million, according to SymphonyIRI Group across food, drug and mass (excluding Walmart) for the 52 weeks ended Aug. 7.