Chobani launches first-of-their-kind yogurt products
NORWICH, N.Y. -- One of America's most popular Greek yogurt brands is expanding its assortment beyond the yogurt aisle.
The company is rolling out two new products: One builds on the Mediterranean tradition of shared spreads with Chobani Meze Dips, while the others offers portable protein with Drink Chobani. All offer only natural, non-GMO ingredients with no artificial preservatives.
"For us, when it comes to food, innovation means sticking to our roots, using simple recipes and only natural ingredients to build on our momentum and guide us into new areas that could use some better options," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "Chobani's founding mission is to make better food for more people and as a brand we're expanding into two new categories like drinks and savory dips to give consumers what they're looking for: delicious, nutritious, natural food that's accessible to everyone."
Chobani Meze Dips feature real veggies, herbs and spices blended with creamy Greek yogurt. With 80% less fat and 65% fewer calories than leading hummus products, all while being made with only natural ingredients, Chobani Meze Dips are perfect for dipping vegetables, chips or pretzels.
The four Chobani Meze Dip flavors include:
Roasted Red Pepper – a sweet and slightly hot mix of fire roasted peppers
Three-Pepper Salsa – a bold blend of green peppers, chili peppers & jalapeno peppers with tomatoes and herbs
Chili Lime – a thick, tangy blend of lime and light spice, with notes of ranch-style herbs
Smoked Onion Parmesan – a smoky mix that combines bold onions with the rich, nuttiness of parmesan cheese
Chobani Meze Dips will be available nationwide beginning June in the chilled deli aisle at grocery stores and retailers in 10oz containers.
Drink Chobani yogurt beverage is made with only natural ingredients including real fruit and probiotics, for an easy-to-drink option perfect to take on-the-go and an excellent source of protein. Flavors include Mixed Berry, Strawberry Banana, Apple Cucumber Spinach, and Mango. Drink Chobani will be available nationwide beginning July at grocery stores and retailers in 10 oz. bottles.