Clif Bar launches 100% organic line featuring CEO's namesake


EMERYVILLE, Calif. — Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

The line was inspired by Kit Crawford, co-CEO of Clif Bar. Each bar contains just a handful of ingredients and is gluten-, soy- and dairy-free. The snack bar will be available in four flavors — berry almond, cashew, chocolate almond coconut and peanut butter.

Suggested retail price for the bars is $1.59.

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