Clif Bar targets college students through social media

EMERYVILLE, Calif. — Clif Bar on Thursday will begin rewarding college students who follow the brand through social media with a Clif Bar Energy Pack that includes Clif Bar bars, fitness tips, water bottles and other items for outdoor recreation.



“Clif Bar wants college students to know that getting outdoors for an active study break isn’t just a good idea for physical health, but can help you stay mentally sharp in the classroom," said Carly Lutz, brand director at Clif brands.



Energy Packs will go to college students who post their active study breaks on Twitter at @ClifBar using the hashmark #StudyBreak.



Research suggests that as many as 70% of college students gain a significant amount of weight between the start of college and sophomore year, Clif Bar noted. In addition to the brain benefits of exercise, burning just an extra 143 calories per day can mean 15 fewer pounds at the end of one year.