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Clif Kid boosts Zbar Crispy line with new flavor


EMERYVILLE, Calif. — Clif Bar has expanded its Zbar Crispy line with a new cookies 'n cream flavor.

The USDA-certified organic bar, made with 8 g of organic whole grains and vitamins and minerals — calcium, iron, zinc and vitamin D, does not contain artificial flavors or colors, sweeteners or preservatives, high fructose corn syrup, hydrogenated oils, trans fat or ingredients sourced from GMOs. It joins other kid-friendly Zbar Crispy flavors, including chocolate, chocolate chip and peanut butter.

"At Clif Kid, we want to make parents, jobs easier by providing nutritious and tasty snacks their kids will love,” Clif Kid brand director Jennifer Yun said. "Zbar Crispy cookies 'n cream is a yummy new addition that delivers organic and wholesome ingredients in a favorite classic flavor."

Zbar Crispy cookies ‘n cream now is available for a suggested retail price of 89 cents per bar and $4.49 per 6-count box.

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