Clorox targets Hispanic consumers with new cleaning products line

OAKLAND, Calif. — Clorox has introduced a line of cleaning products aimed at Hispanic consumers.

Clorox Fraganzia is designed to appeal to Hispanic scent preferences and to specifically meet their needs based on the unique, three-step way they approach cleaning: cleaning, disinfecting and aromatizing. The lineup includes a multipurpose dilutable cleaner, toilet bowl rim hanger and aerosol air freshener. The multipurpose dilutable cleaner is available in three scent varieties lavender with eucalyptus and mint, spring and forest dew; while the aromatic toilet bowl rim hanger is available in lavender with eucalyptus and mint, pine woods and fresh squeezed lemon scents.

"We identified this valuable opportunity based on the unique needs and lifestyle of our Hispanic customers," Clorox multicultural team leader David Cardona said. "By introducing the Clorox Fraganzia line, Clorox now offers its Hispanic customers a turn-key portfolio of cleaning, disinfecting and aromatizing products that are attractively priced and were created specifically to appeal to the way they clean. We also addressed an important need by ensuring scent continuity in our Clorox Fraganzia aromatizing products, so that across floors, bathrooms and rooms our customers can enjoy the same beautiful, welcoming scent throughout their homes."