Coca-Cola to bring Core Power to masses


CHICAGO — Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.

Core Power, originally marketed as Athletes HoneyMilk in Colorado and Texas, initially will be delivered in select markets via Coca-Cola Refreshments' distribution system. The protein milkshake, made with real milk and honey, is lactose- and gluten-free. Core Power will be available in 26-g and 20-g protein versions and such flavors as honey, chocolate, vanilla and strawberry banana, and is packaged in 11.5-oz. recyclable plastic bottles.

"At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need," said Julie Francis, chief commercial officer at Coca-Cola Refreshments. "Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices."

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