ATLANTA, Ga. — Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.
At 60 calories per 8-oz. glass bottle, Coca-Cola Life has 35% fewer calories than other leading colas, the company stated.
Following successful launches in Argentina, Chile and most recently Great Britain and Mexico, Coca-Cola Life is entering a growing segment within the soft drink category. Following the initial rollout in 8 ounce glass bottles in The Fresh Market locations, Coca-Cola Life will be available nationwide in other retail locations in more packaging options by October.
Consumers will have the chance to discover the new beverage through more than 4,000 sampling opportunities nationwide, and the brand’s green label and visual identity will stand out in store displays and the Coca-Cola Digital Network of electronic billboards.