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Colgate Bright Smiles, Bright Futures, Teach for America partner for BTS campaign


NEW YORK — To empower young students to maintain a healthy smile and excel in the classroom, Colgate Bright Smiles, Bright Futures has launched Smile for Picture Day — a new back-to-school campaign that uses the tradition of picture day to promote healthy brushing routines.

In partnership with Teach for America, a national nonprofit dedicated to expanding educational opportunities for children facing the challenges of poverty, more than 2,000 educators from across the country will champion Smile for Picture Day in Kindergarten through third-grade classrooms by sharing Colgate's Bright Smiles, Bright Futures curriculum. In addition, Colgate's fleet of mobile dental vans will travel to more than 150 elementary schools in September and October to provide Smile for Picture Day information and free dental screenings to children in need.

With long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures has reached more than half a billion children across 80 countries with free dental screenings and oral health education.

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