Colgate, Champion for Kids and Walmart partner for 'Simple Giving Campaign'

NEW YORK — To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.



Local members of the community can participate in the campaign by purchasing and donating toothbrushes and toothpaste at participating local Walmart stores from March 22 through April 7. All donations go to children in local schools near each participating Walmart store.



Colgate has a long-standing history of community support through its flagship global oral health education program, Colgate Bright Smiles, Bright Futures initiative. To date, this initiative has reached more than half a billion children across 80 countries with free dental screenings and multilingual oral health education.



The original "Bachelorette" and author Trista Sutter is patterning with Colgate to help spread the word about the Simple Giving campaign.