Colgate introduces Advanced Health Daily Repair toothpaste

TORONTO -- Colgate-Palmolive Canada is introducing an product to the dental care aisle that encourages consumers to be proactive about their oral health.

The new Colgate Total Advanced Health Daily Repair toothpaste contains a multi-active formula that helps repair early teeth and gum damage. Colgate says the new toothpaste remineralizes weakened enamel to strengthen teeth and help prevent cavities. Additionally, the toothpaste fights bacteria that may cause gingivitis to promote healthy gums and protect against plaque. It whitens teeth, helps prevent tartar with brushing and freshens breath. It also helps relieve sensitivity with continued use.

"Many consumers may have early damage to teeth and gums and not know," said Derek Gordon, general manager, Colgate-Palmolive Canada Inc. "With Colgate Total Advanced Health Daily Repair Toothpaste, consumers are able to take the important first step towards better oral health - there's no need to wait until it could be too late."

The new toothpaste is available at mass retail, drug and grocery stores nationwide.