Colgate introduces new Total Lasting White Mouthwash

NEW YORK — Colgate has expanded its mouthwash portfolio of products with the addition of the new Colgate Total Lasting White Mouthwash.



The new Colgate Total Lasting White Mouthwash has a fluoride formula that helps re-mineralize enamel, fights tartar and freshens breath without the burn of alcohol, the company stated. The new mouthwash also promises to create an invisible shield on teeth to help prevent stains from forming.



"Colgate has a long history of creating the most advanced products on store shelves today. We pride ourselves in listening to consumer wants and needs for products that allow them to maintain a healthy oral care routine while delivering a whitening benefit," stated Philip Durocher, VP and GM, U.S. Oral Care marketing, Colgate-Palmolive. "The addition of the Colgate Total Lasting White Mouthwash helps consumers achieve a healthy white smile that lasts."



Colgate Total Lasting White Mouthwash is available in Polar Freshmint and can be purchased at mass retailers nationwide.