Colgate's Optic White line continues to shine

NEW YORK — It also is important to note the success of Colgate's Optic White toothpaste. According to IRI, it raked in $141.1 million in year-one dollar sales and took the No. 2 spot in IRI's 2012 New Product Pacesetters: Top 10 Non-Food Brands report released earlier this year.