Consumers still like paper coupons


NEW YORK — Digital purchasing has not displaced paper money, and digital discounts have apparently not yet displaced paper coupons. Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI), according to a study from GfK Custom Research and News America Marketing. 

Traditional FSI coupons are redeemed at a rate eight times that of digital coupons, Among heavy CPG coupon users, those using paper coupons spend 8% more annually than their digital counterparts. And Millennial coupon users are looking to the FSI – with 63% of this age group using traditional print coupons

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