Mars Chocolate is extending its classic Milky Way franchise further into the ice cream category with new Milky Way chocolate ice cream bars. The bars are made with chocolate ice cream, a layer of caramel and are covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste.
Mars is promoting the new product using its limited-edition Milky Way chocolate ice cream truck, which will make stops at events across the country this summer. Actor Kunal Nayyar, who plays an astrophysicist on the popular sitcom “The Big
Bang Theory,”
helped unveil the truck in June.