Coppertone, IV Gear launch sun-protective headwear

MARKHAM, Ontario Coppertone, a well-known name in sun protection, will soon grace a line of sun-protective headwear for adults and children, thanks to a new licensing agreement between Schering-Plough HealthCare Products and the IV Gear division of InnoVision.

The hats will be made with an exclusive UPF 50+ fabric, lab tested according to ASTM standards. The proprietary fabric is a 100% recyclable cotton-like polyester that blocks 98% UVA and 99% UVB rays. By comparison, typical cotton headwear has a UPF 15 rating and can lead to excess sun exposure to the top of the head. IV Gear fabric also offers superior stain and soil release, exceptional wicking and moisture management, and wrinkle and shrink resistance.

“As our understanding of ozone depletion raises awareness for sun protection, fully protective headwear is the right product at the right time. We consider it functional and stylish sunscreen you can wear on your head,” said Kevin Au-Yeung, president of InnoVision.

The complete line will be available starting spring 2010 to mass, grocery, chain drug and department stores, and future growth into specialty retail and online outlets. The initial suggested retail price will range from $9.99 to $24.99.